The company Google is serious in studies concerning internet marketing. Specialists constantly study the influence of advertising and searching on the behavior of people, and using their results a more successful promotion strategy can be formed. To study the collected data that the search engine uses to form a strategy, you just need to visit the website. Here is an example of these experiments:
Consumer products. The results of the study show that the majority of consumers always turn to search engines to find new products search for the website of the company that produced the product and also the information about the product itself. Those people who have used the search engine to find the product in conclusion spend more money, than those people who didn’t. Scientists study the influence of search engine advertising on the sales of an online store and have come to a conclusion that advertisements about sale increase the transition and sales of a store for about 3-5%. This is especially true for women with children. 84% of them search for sales on the internet, and 71% have actually said that they would rather use a brand that provides sales than their usual brand.
Automotive products. Advertising in Google has four times more influence than official websites and leads to people buying more cars. One of the most popular search requests for the car industry would be the break system, with the battery search request following its lead.
Financial services. People who have credit cards are more likely to order something over the internet, then through the television, newspaper or radio. Marketing specialists and advertisers twice as often watch financial videos on YouTube.
Medicare services. Recently, people have more actively started to search for information concerning health issues. Only during this year, the number of users who have went to health related resources has increased by 44%. 75% of people visit the internet before they visit the doctor. 44% of them are women who have children.
Technology services and products. Studies show that more than a half of PC buyers do at least five search requests before buying. The number of consumers that started out as searching for technological innovations and then later bought cell phones is 62%. Overall, 25% of all purchases in the internet are done through search engines.
Travel services. Every third person when doing a search has no idea where he wants to take a vacation. However, after searching each fourth person actually finds a place he wants to go. Scientists have also found a relationship between booking travel packages and searching. People who have searched the internet are more likely to book a tour than those who have not. 71% of travellers use the internet on every day of their business trip.
The overall conclusion is simple: at this moment, before ordering anything people search for the needed products and services with the help of a search engine, and therefore website promotion in search engines is the most beneficial decision for every project!
