Mobile SEO Techniques

Millions of users these days access the web using smartphones running on Android, iOS, or Windows. Hence, it has become imperative that websites adapt themselves to this changing environment and make suitable changes in their website design to attract more viewership. The desktop version of a site might be difficult to view and use on a mobile device. The version that is not mobile-friendly requires the user to pinch or zoom in order to read the content. Users find this a frustrating experience and are likely to abandon the site....
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Dec

2


Web Site Domain

When you start thinking of doing a business through internet, the first thing that you think about is your website domain name. Before you choose a domain name, you should consider the following: Who would be your target audience? What you intend to sell to them. Is it a tangible item or just text content? What will make your business idea unique or different from everything else that is already avilable in the market? Many people think it is important to have keywords in a domain. Keywords in the domain...
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Google Adwords

The basic gist is, you select to promote your brand based on keywords. A keyword is a word or phrase the user searches for, who then sees your ad. Your ads will only show up for the keywords you pick. Google counts the clicks on your ads and charges you for each click. They also count impressions, which is simply the number that tells you how often your ad has already been shown when the users searched for that keyword. If you divide clicks by impressions, you get the click-through-rate or CTR. This is...
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Nov

29


Google Analytics

Do you have a blog? Do you have a static website? If yes, then you need Google Analytics. This tool can do so many things. Even if you just use it for the most basic of information, you can learn a lot about your website visitors and traffic. A quick glimpse at Google Analytics can tell you − How many people visit the website? Where do the visitors live? Is there a need for a mobile-friendly website? Which other websites send traffic to the website? Which marketing tactics drive the...
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Web Analytics Digital Marketing

Web Analytics is the measurement, collection, analysis, and reporting of Internet data for the purposes of understanding and optimizing Web usage. The focus of web analytics is to understand the users of a site, their behavior, and activities. The study of online user behavior and activities generate valuable marketing intelligence and provides − Performance measures of the website against targets. Insight on user behaviors and needs, and how the site meets those needs. Optimization ability to make modifications to improve the website based on the results. Web Analytics Tools An average...
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Digital Marketing SEO

SEO stands for Search Engine Optimization. It is the process of getting traffic from the free, organic, editorial, or natural search results on the search engines. Simply put, it’s the name given to the activity that attempts to improve search engine rankings. In many respects, it's simply quality control for websites. SEO may target different kinds of search, including image search, local search, video search, and news search engines. Employing a sound SEO strategy will help you position your website properly to be found at the most critical points in the...
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Link Building

Link building is the SEO practice of obtaining links from external websites to your own to improve both direct referrals (i.e., people clicking on the links), and search engine ranking. Link building is all about increasing your site link popularity. Website Crawler goes to a site again and again whose ranking in a search engine is high. You can verify this fact by putting your site on a high-rank site. If your site link is available on a high-rank website, then you have 99.99% chances that your site is indexed...
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